At 10 am, Jiang Ting quietly posted a trailer on Weibo.
Jiang Ting v: “Tomorrow, June 30th, at midnight, the movie “Epic” will be officially released. Everyone, please remember to watch “Epic.” Attached is the trailer for “Epic.”
After she posted on Weibo, she started to pretend to be dead.
Then, countless netizens who had been waiting for a long time flocked to Jiang Ting’s Weibo.
The cutest Director Jiang in the world: “??? Is she dead?”
The elder sister is both pretty and rich: “F*ck, the missing people have finally returned.”
Addicted to Director Jiang’s stunning beauty: “@Jiang Ting, @Epic Official, I’m about to cry. The others started releasing trailers a month in advance and released them three times a month. But you only released the trailer on the last day???”
After netizens vented their resentment about Jiang Ting’s long absence, they began to pay attention to the trailer she uploaded.
Did Director Jiang come out to work today?: “Shocked, was this really shot by Director Jiang?”
Yuan Zhonghua: “The special effects look good. Very exciting! But the movie has a Western fantasy theme. It seems that this kind of theme is not popular in China!”
Angry netizens went online to criticize: “The trailer looks good, but the 800 million investment, is it real or fake? Don’t exaggerate too much, or the movie will be ugly when it is bad.”
After the trailer was released, some people praised the trailer highly, saying that the actual release of the movie would be as good as the trailer and that it would be a masterpiece.
But some people were dismissive of this, thinking that the most exciting parts of the movie must have been cut into the trailer.
After the trailer of “Epic” was released, Alan Cinemas also opened pre-sales. As of midnight, the pre-sale box office of “Epic” was only 4 million before the release of the trailer.
Compared with Lu Qian’s “Struggle” which had a pre-sale box office of over 100 million, Zhang Qiu’s “Warrior’s Call” which had a pre-sale box office of over 60 million, and Qi Lanyue’s “Sea Monster” which had a pre-sale box office of over 40 million, Jiang Ting’s “Epic” had only a pre-sale box office of 4 million as of midnight, which was really not worth bragging about.
Even on the major online movie ticket apps, more than 60% of the audience expressed no expectations for this movie. Many people had not even watched the trailer, but when they saw the film’s synopsis, which said it was a Western fantasy, they immediately frowned.
Are domestic directors seeking their own death by making foreign fantasy films?
Online public opinion was extremely unfriendly to Jiang Ting’s film, which she had just promoted at the last minute.
Jiang Ting became upset after reading these comments and simply decided not to read them.
It was not that she had to drag her feet like this. The key point was that the film was originally late due to various reasons, and coupled with various messy issues such as submitting it for review, scheduling, and communicating with theaters, there was less and less time for promotion.
There was no other way. Jiang Ting finally made up her mind and decided to release a trailer on the last day to promote the movie.
Maybe she could take advantage of the preheating the day before to attract the audience’s attention!
Although Jiang Ting’s idea was very good, it was a pity that she forgot that it was a Western fantasy movie.
For China, this is a huge pit, a sinkhole, which means ‘driving away customers’.
Many viewers didn’t even watch the trailer when they heard it was a Western fantasy theme. They were scared away directly. Who would care when you released the trailer?
This situation also made Jiang Ting depressed. She never expected this to happen. Now it seems that she can only take one step at a time.
But no one expected that such a Western fantasy theme that was not optimistic about people would be a big hit after it was released in China.
Jiang Ting’s “Epic” with a pre-sale box office of 4 million, Lu Qian’s “Struggle”, and the other two, four blockbusters were officially released across the country, sounding the horn of the first blockbuster melee this year.
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Hmm…