WFSR Chapter 4.3

Duan Ru’s eyes were very sharp. She could tell the quality of Ding Siming’s suit at a glance.

She was not the kind of person who would discriminate against others, but in her impression, the Shi family had very high standards. Logically, they would not agree to their daughter dating such a person.

Yu Tian said: “Do you know what true love is? Shi Kelan is still fighting. Sooner or later, the Shi family will agree.”

“It doesn’t have to be so strict about family background. If this is a potential stock, it’s not impossible to help.”

“Forget it. Do you know what project they started? It’s a cosmetics company.”

Yu Tian had already logged out of WeChat and started playing small games.

“Oh?” Duan Ru became interested. “Why do you say that? Many of my friends want to make cosmetics. Now everyone’s consumption enthusiasm is so high. Isn’t this a good deal?”

“Indeed, but you also have to consider your own goals and positioning. Shi Kelan and her boyfriend want to make affordable cosmetics. I have seen a little bit of their planning.”

“Now the affordable cosmetics market is so hot. They focus on substitutes and can only work hard on marketing and advertising. This kind of project can make a profit in the short term, but it is easy to be trampled by peers in the long term if it develops at the low end because it is too easy to do. If there is no feasible transformation strategy and characteristics, the company cannot grow bigger and stronger.”

Duan Ru was shocked. She originally thought that her daughter was a salted fish¹*The post-1980s and ’90s generations are embracing a completely different approach toward life: They hate to be “motivated,” have little interest in material success, and happily define themselves as nobodies, even losers. Indeed, there’s now a term for this phenomenon – 丧 (sàng), a Chinese character associated with funerals, meaning disheartened, dispirited, or depressed.

In order to describe a sàng person accurately and vividly, metaphors are often employed. One frequently used term is 咸鱼 (xián yú), or “salted fish”.  In Cantonese, a salted fish is a metaphor for a corpse, but it can now mean people who have no intention of doing anything. and didn’t expect her to say anything powerful. However, although her words were a bit arbitrary, they did make some sense.

For a while, she fantasized about her daughter’s video project which she had not expected.

“So, what do you and Rongrong plan to shoot in your first video?”

“That, roasted pig’s trotters.”

Duan Ru: “…”

Yu Tian suddenly seemed to remember something and asked the question again: “Mom, is there only one child in the Ji family?”

Duan Ru was puzzled: “Of course…”

“…”

Really?

Yu Tian opened her photo album and looked at the white-haired man lying on the ground with some doubt.

Did she see a ghost?

***

Ji Hefeng sent away the last guest and finally went back to his room to rest.

He took a shower and changed into clean clothes as soon as possible. Although he hadn’t worn the suit for long, it still smelled like a lot of alcohol.

After walking out of the bathroom, his eyes accidentally glanced at the table, and then he remembered that he had forgotten the cake.

Ji Hefeng didn’t plan to eat the cake at all. He didn’t have the joy of celebrating his birthday or receiving cakes made by others. He hated sweets and hated the intentions.

He picked up the exquisite box and was about to throw it into the trash can when he thought of Yu Tian standing at the door.

‘Do you see that? I made the little man on it!’

Ji Hefeng withdrew his hand again and began to untie the bow.

Although he didn’t eat it, he could take a look.

The bow ribbon was pulled open, and the paper box was taken off. A delicate little cake the size of a palm appeared in front of him.

It was just…

Ji Hefeng looked at the thing in the middle of the snow-white cream, and his cold expression almost broke again.

According to his mother, this little man seemed to be a model made according to his appearance.

Its maker didn’t know whether the cream was diluted and couldn’t hold it at all, or the technique was too abstract. In short, a piece of black on the top of the thing flowed down along what seemed to be a head, covering the original facial features, and the cream that collapsed on the body almost made him think that this thing was wearing a flowery skirt.

Oh… Not all of the facial features were covered, there were also red lips. The red color was also washed to the neck by the black color, blending with the red bow on the neck, just like a dismemberment scene.

Ji Hefeng raised his hand expressionlessly and threw the cake away.

At the same time, the mobile phone screen lit up, and a message reminder popped up. Someone who just became friends with him today happened to send him a message.

Ji Hefeng clicked the message.

[Yu Tian: [Share] [Mini Game] Give me a like and get a chance to be resurrected!]

Ji Hefeng: “…”

 

 

*****

Translator’s Comment:

Ji Hefeng: I think there is something wrong with my reincarnation this time!

 

 

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