More and more people were unable to buy tickets. They watched others post their ticket stubs on their WeChat Moments, Weibo, and various social apps, while they themselves watched helplessly as the ticketing app said ‘Today’s tickets are sold out.’.
They were immediately furious and started to curse online. Many people even called the theater’s customer service number, asking why the theater didn’t add more screenings.
Jiang Ting’s “Epic” sold out movie tickets in many theaters in first-tier cities before three o’clock in the afternoon with 30% of the screening volume.
The current first-day box office has accumulated more than 300 million, and the attendance rate is as high as 83.6%; while Lu Qian’s screening volume is 40%, the attendance rate is less than 50%, and the current box office has only broken 200 million.
Which one should increase the screening? Does the theater really have no idea?
Netizens scolded the sub-cinemas under Alan Cinema Line.
The sub-cinemas felt wronged and dissed their superiors in their hearts: D*mn, such a good movie. Are you blind to schedule so few screenings? Senior executives, are you blind? Have you not seen the movie “Epic”?
This kind of commercial film rarely has a plot-oriented movie, and it is not a good movie that purely shocks people’s eyes with explosive special effects. You don’t support it, but support the old-fashioned and bloody martial arts triangle love movie “Struggle” shot by Lu Qian. Did you collect extra money behind the scenes?
Because the decision-making and deployment of the senior management at the beginning were problematic, the sub-cinemas under it could not make the decision, could not increase the screenings without authorization, and had to bear the attacks of netizens.
The major managers of the sub-cinemas were almost crying.
After the major sub-cinemas reported this problem to the senior management of the Alan Cinema Line, the whole company began to shake.
Qin Xiang’s husband, Luo Hong, who is also one of the investors in Jiang Ting’s “Epic”, announced the reconvening of the board of directors immediately.
The 800 million investment that Jiang Ting publicized was really not exaggerated.
For Jiang Ting, if you don’t spend money on a blockbuster, you can’t make a good movie. If you want to attract the audience’s attention, you have to spend money like crazy.
In the beginning, Apple TV invested 300 million yuan in the film “Epic” because Producer Li had a relationship with the TV station director. Then, Jiang Ting spent all the money.
She had no choice but to use the new special effects technology in her hands to make money. She made an appointment with several good directors and investors to sell the one-time use rights of her special effects team.
After receiving the money, Jiang Ting added another 200 million yuan to the “Epic” crew, but the investment was still not enough.
Even though Jiang Ting had new special effects technology and didn’t need to spend money on special effects, there was no doubt that this kind of film not only burned money on new special effects technology, but also burned money in other areas, such as costumes, props, and locations.
The more Jiang Ting filmed, the less money she had.
Finally, seeing that she had no money left, she went to get an investment from Qin Xiang’s husband Luo Hong, a shareholder of Alan Group, and got 300 million yuan.
Jiang Ting also had other plans in mind.
Although Luo Hong was not the largest shareholder of Alan Group and was not the one who made decisions, as the second largest shareholder, he had considerable power within Alan.
He already invested money, so he certainly did not want the movie to lose money. To a certain extent, Jiang Ting represented Alan Cinema Line. He was tied to the film “Epic”. When the film was released, he was one of the investors, and Luo Xian could not ignore the film.
As expected, when the top management of Alan Cinemas decided on the screening schedule for major films in the summer season, Jiang Ting, a director of bad films who had only made one big-screen movie, got a high screening share, second only to Lu Qian’s 30%.
Jiang Ting didn’t know how much effort Luo Hong put into this, but it was conceivable that Luo Hong was completely on her side.
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