IPVS Chapter 57.7

On the other hand, Mo Sui also arrived at the company.

The endorsements that Sister Wu talked to her about were very suitable in terms of brand positioning and price. There were not so many endorsements for high-end luxury brands, and she alone had taken up two of them. When the brand’s official Weibo announced it, it would probably be on the hot search again.

After the endorsement was negotiated, Mo Sui mentioned the domestic clothing brand that Sister Wu mentioned before.

She had feelings for this brand, but neither she nor the brand itself could make a living with such feelings.

If domestic brands want to rise and grow, they must rely on their own strength.

“I want to see their brand’s latest clothing styles.” Mo Sui said.

Sister Wu took out the brand’s simple brochure.

Mo Sui flipped through a few pages, and slowly, her expression became focused.

From her point of view, the sales of these clothes should not be so low in terms of style and matching. Although the clothes did not have much design sense, the main style was simple, so there should be a part of the market.

“Maybe the boss can’t keep up with the times. He only guarantees the quality but doesn’t promote it. To be honest, if clothes like this are placed in other brands’ counters or celebrities are invited to promote them, I think they will be popular.”

Sister Wu said again, “It’s too difficult for old domestic brands now. Young people subconsciously think their clothes are old-fashioned and won’t even give them a chance.”

“The endorsement fee is too high for the brand, but if there is really an opportunity to walk on the catwalk, take An An to participate.” Mo Sui said.

“Or, see if they have other activities. I liked this brand very much when I was a child. If I can help them, I can give it a try.”

Sister Wu also had the same idea, so the two of them hit it off immediately.

***

For three consecutive days, Mo Sui officially announced the endorsement of two high-end luxury brands. Fans were overjoyed. It was like the New Year in the fan group.

[Sister is so amazing. She got two endorsements that the top stars couldn’t get. She is so low-key.]

[I suddenly realized that the information leaked by the marketing account “Guagua Entertainment” is really accurate. It said before that it would announce two endorsements, and it really did.]

[It should be half true and half false, right? I heard from this marketing account before that my sister is going to cooperate with “Jian Jia”. Although “Jian Jia” is also an old brand, no one buys it now. I feel that they can’t hire such a big-name spokesperson.]

[I remember that “Jian Jia” is also following the trend, and it seems that they sold goods through live streaming before.]

Fans talked about it and found the live broadcast room where “Jian Jia” was selling goods.

In the beginning, the number of online viewers in the live broadcast room was only in the single digits, but as Mo Sui’s fans came, the number of online viewers gradually increased.

The anchor stood in front of the camera and introduced the clothing of the brand to everyone.

“This is the latest parent-child clothing of our brand. The overall design is simple and generous, but full of childlike fun.”

“We have all sizes available. If you like them, you can click into the shopping cart and place your order.”

[The anchor is not very good at selling goods. There is no passion.]

[The clothes are pretty nice, but the pictures are terrible. There’s not even a photo of the model wearing the clothes. They were just taken against the hanger.]

[I also want to support domestic brands, but if their products are not attractive enough and cannot retain customers, what obligation do we have to buy them?]

In front of the computer, Liu Jindong, the owner of the “Jian Jia” brand, was delighted at first. Since the live broadcast, there had never been so many people rushing into the live broadcast room at once!

Liu Jindong looked at the barrage expectantly, but slowly, his eyes dimmed.

The evaluation was not very good.

 

 

 

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